Cookie policy
Last updated: 4 August 2026
1. What this page covers
This page explains which cookies and similar technologies our website uses, what they do, and how you control them. Similar technologies include local storage in your browser, which works like a cookie but is not sent with every request.
For the broader picture of how we handle personal data, see our privacy policy.
2. Nothing loads before you choose
When you visit our site for the first time, no analytics or marketing technology is loaded. Not Google, not Leadinfo, nothing. You are asked first.
Until you make a choice, all consent signals are set to denied. That default applies to every visitor, wherever they are in the world, not only to visitors in Europe.
If you choose "Reject non-essential", nothing beyond the strictly necessary is loaded and no identifiers are stored. If you later withdraw your consent, we remove the identifiers that were placed while consent was active.
3. The categories
Strictly necessary
These are needed for the site to work and to remember your own privacy choice. They are used without consent because the site cannot function without them.
| Name | Type | Purpose | Duration |
|---|---|---|---|
| em_cookie_consent_v1 | Local storage | Remembers which cookie categories you accepted or refused, and when | Until you clear your browser storage |
Analytics
Loaded only if you accept the analytics category. Used to understand how visitors find and use our site, so we can improve it.
| Name | Type | Provider | Purpose | Duration |
|---|---|---|---|---|
| _ga | Cookie | Google Analytics | Distinguishes one visitor from another | 2 years, Google's default |
| _ga_08EVS00DP0 | Cookie | Google Analytics | Keeps session state for our specific property | 2 years, Google's default |
Google Analytics is loaded through Google Tag Manager, container GTM-KHVV2LNK.
Marketing
Loaded only if you accept the marketing category. Used for advertising measurement and to recognise which company is visiting our site.
| Name | Type | Provider | Purpose | Duration |
|---|---|---|---|---|
| _gcl_au | Cookie | Measures whether an advertisement led to a visit or an enquiry | 90 days | |
| _gcl_ls | Local storage | Supports the same advertising measurement | Until cleared | |
| test_cookie | Cookie | doubleclick.net | Checks whether your browser accepts cookies at all | End of browser session |
| _li_id | Local storage | Leadinfo | Recognises the returning visit so pages can be grouped per company | Local storage has no expiry date. It stays until you clear your browser storage, or until you withdraw your consent, at which point we delete it. |
| _li_ses | Local storage | Leadinfo | Marks the current visit as one session | Rewritten for each visit, removed on the same terms as above |
| snowplowOutQueue_leadinfo | Local storage | Leadinfo | Temporarily queues the measurements before they are sent | Cleared once sent |
What Leadinfo does. Leadinfo looks up the network address your visit comes from and matches it against a register of organisations. That tells us that a company visited our site and which pages were viewed. It is aimed at organisations, not at identifying you personally. Because the network address is personal data under European law, we only do this with your consent.
The recognition itself is based on the network address and not on a cookie. The items above are first party storage used for the visit statistics we see in our own account. Leadinfo B.V. is established in the Netherlands and its hosting runs on Amazon Web Services EMEA SARL in Luxembourg, so this processing stays within the European Economic Area.
We do not use the Leadinfo screen recording, form tracking or Persona Insights features. All three are switched off, so no recording is made of what you do on a page and nothing you type into a form is captured by Leadinfo.
Preferences
We do not currently set any separate preference cookie. Your language choice is carried in the address of the page you are on, not in stored data. The category exists in the consent dialogue so that we can add such a cookie later without asking you again in an unclear way.
4. Changing or withdrawing your choice
Use the "Cookie settings" link in the footer of any page. That reopens the consent dialogue, where you can change each category or refuse everything.
When you withdraw consent, we clear the Google and Leadinfo identifiers described above from your browser and reload the page so that no measurement code keeps running. One exception: the test_cookie set by doubleclick.net is a third party cookie that our own code cannot delete. It contains no identifier and disappears when you close your browser.
You can also block or delete cookies through your browser settings. If you block strictly necessary storage, the site will keep asking for your cookie choice on every visit.
5. Third party information
- Google privacy policy: https://policies.google.com/privacy
- Google Analytics data practices: https://support.google.com/analytics/answer/6004245
- Leadinfo privacy statement: https://www.leadinfo.com/en/legal/privacy/
- Leadinfo on GDPR and data location: https://www.leadinfo.com/en/legal/gdpr/
6. Changes
We will update this page when the technologies we use change. The date at the top shows when it was last revised.
The English version of this policy is the authoritative version in case of any discrepancy between translations.